It’s not often that an iconic brand changes its look. There were massive changes for the brand. From the bottle, packaging to the current TV campaign, I was involved in many aspect of the re-brand, mainly designing the brand book, guidelines, packaging and some product photography.
Co- Art Directed the visual lead imagery for the brand relaunch. Photo retouched the imagery to create beautiful and striking visual for marketing, social media and other promotional materials.
Designer: Dirga Agoes / Art Direction: Dirga Agoes, David Wong and Nick Monahan / Copywriter: Nick Monahan & Jeff Lewis / Product Photography: Tony Hurley / Agency: me&lewis ideas inc. / Client: Gibson's Finest Canadian Whisky.
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