Gibson's Finest Canadian Whisky

2015 branding relaunch

Brand guide and manifesto book design

It’s not often that an iconic brand changes its look. There were massive changes for the brand. From the bottle, packaging to the current TV campaign, I was involved in many aspect of the re-brand, mainly designing the brand book, guidelines, packaging and some product photography. 


Lead Creative Imagery

Co- Art Directed the visual lead imagery for the brand relaunch. Photo retouched the imagery to create beautiful and striking visual for marketing, social media and other promotional materials. 


Designer: Dirga Agoes / Art Direction: Dirga Agoes, David Wong and Nick Monahan / Copywriter: Nick Monahan & Jeff Lewis / Product Photography: Tony Hurley / Agency: me&lewis ideas inc. / Client: Gibson's Finest Canadian Whisky.

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