The challenge for this project is to create a teaser image for customers without any knowledge of that the vehicle looks like. The objective is to get customers excited so that they to sign-up and are able to stay up-to-date news on when the New 2019 Jetta is coming out. We developed a creative where we only show the 'lines' of the car.
Roles: Art Director & Designer
Agency: DDB/Tribal Worldwide
Client: Volkswagen Canada
Senior Art Director: Dirga Agoes and Rebecca May / Designer: Dirga Agoes/ Senior Copywriter: Frank Marcera / Creative Director: Rob Sturch / Production: Orange Apple / Client: Volkswagen Canada / Agency: DDB Tribal Worldwide.
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