This is the special offers page. It is created so that users can find the best deals on current Volkswagen vehicles and provide them with lease, finance or cash information. The direction I went with is to focus on typography heirarchy, showing the most important information for what entices customers the most. This way, potential buyers can scan through financing/leasing information with ease. The result of this redesigned page had dealership appointment increase significantly in the 6 months the page was updated.
Creative Director: Ben Playford (Digital), Rob Sturch (Header Promo) / Art Director: Dirga Agoes (Digital), Italo Siciliano (Header Promo) / Designers: Dirga Agoes UX: Dirga Agoes & Sean Walsh / UX Copywriter: Lisa Gervis / Account: Nathalie Chenard / Agency: DDBTribal Worldwide / Client: Volkswagen Canada.
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